WooCommerce Overview
| Details | WooCommerce |
|---|---|
| Founded: | September 2011 |
| Parent Company: | Automattic (acquired in 2015) |
| Original Founders: | • Adii Pienaar • Magnus Jepson • Mark Forrester |
| Original Company: | WooThemes |
| Founded Location: | Cape Town, South Africa |
| Acquisition: | Acquired by Automattic in 2015 for $30 million |
| Written In: | PHP |
| Operating System: | Unix-like, Windows |
| License Type: | GPL |
| Initial Milestone: | • Reached 1 million downloads in 2013 • Hit 4 million downloads by August 2014 • Reached 7 million downloads in April 2015 |
| Recent Milestone: | Sold products and services worth over $20 billion in 2020 |
| Current Status: | Open-source e-commerce platform |
WooCommerce Store Growth by Quarter
| Quarter | Active Stores |
|---|---|
| 2020 Q1 | 1,435,039 |
| 2020 Q2 | 1,507,417 |
| 2020 Q3 | 1,695,661 |
| 2020 Q4 | 1,770,544 |
| 2021 Q1 | 2,053,586 |
| 2021 Q2 | 2,354,554 |
| 2021 Q3 | 2,734,432 |
| 2021 Q4 | 3,207,564 |
| 2022 Q1 | 3,542,209 |
| 2022 Q2 | 3,740,925 |
| 2022 Q3 | 3,828,917 |
| 2022 Q4 | 3,902,868 |
| 2023 Q1 | 3,966,269 |
| 2023 Q2 | 4,162,363 |
| 2023 Q3 | 4,406,844 |
| 2023 Q4 | 4,573,529 |
| 2024 Q1 | 4,688,077 |
| 2024 Q2 | 4,776,386 |
| 2024 Q3 | 4,676,204 |
Key Insight: WooCommerce has shown remarkable growth, increasing from 1.4 million stores in early 2020 to over 4.6 million stores by Q3 2024, representing more than 300% growth in just four years.
Top Countries Using WooCommerce
| Country | Number of Stores | Percentage of Total |
|---|---|---|
| United States | 430,810 | 9.0% |
| United Kingdom | 174,996 | 3.7% |
| India | 131,440 | 2.8% |
| Italy | 113,505 | 2.4% |
| Germany | 111,661 | 2.4% |
| Netherlands | 108,790 | 2.3% |
| Brazil | 107,346 | 2.3% |
| France | 106,429 | 2.3% |
| Spain | 98,499 | 2.1% |
Key Insight: The United States dominates WooCommerce usage with nearly 431,000 stores, representing 9% of all WooCommerce installations globally.
Social Media Platform Usage by WooCommerce Stores
| Platform | Percentage of Stores |
|---|---|
| 37.1% | |
| 35.9% | |
| YouTube | 12.1% |
| 10.2% | |
| 7.0% | |
| 5.9% | |
| TikTok | 3.1% |
| 3.0% | |
| Facebook Group | 1.0% |
| Snapchat | 0.1% |
Key Insight: Instagram and Facebook are the dominant social media platforms for WooCommerce stores, with over one-third of all stores maintaining a presence on each platform.
Store Categories Distribution
| Category | Number of Stores |
|---|---|
| Home & Garden | 252,044 |
| Apparel | 240,370 |
| Business & Industrial | 172,951 |
| Food & Drink | 155,417 |
| People & Society | 151,229 |
| Beauty & Fitness | 134,598 |
| Health | 120,654 |
| Arts & Entertainment | 117,747 |
| Jobs & Education | 110,375 |
| Computers | 88,178 |
Key Insight: Home & Garden and Apparel categories dominate the WooCommerce ecosystem, together accounting for nearly half a million stores.
Product Range Distribution
| Products Sold | Number of Stores | Percentage |
|---|---|---|
| 1 – 9 | 1,323,411 | 27.8% |
| 10 – 24 | 417,083 | 8.8% |
| 25 – 49 | 366,775 | 7.7% |
| 50 – 99 | 99,945 | 2.1% |
| 100 – 249 | 335,433 | 7.0% |
| 250 – 999 | 209,785 | 4.4% |
| 1000 – 4999 | 58,368 | 1.2% |
| 5000 – 9999 | 12,537 | 0.3% |
| 10000+ | 17,322 | 0.4% |
Key Insight: The majority of WooCommerce stores operate with small product catalogs, with over 27% of stores selling fewer than 10 products.
Top WooCommerce Plugins
| App Name | Number of Stores |
|---|---|
| WooPayments | 800,000+ |
| PayPal Payments | 600,000+ |
| Mailchimp for WooCommerce | 400,000+ |
| WooCommerce Subscriptions | 90,000+ |
| Square for WooCommerce | 80,000+ |
| WooCommerce Memberships | 30,000+ |
| WooCommerce Bookings | 20,000+ |
| WooCommerce Product Blocks | 17,000+ |
| TIV Multi-Currency | 14,000+ |
| Authorize.Net | 12,000+ |
Key Insight: Payment plugins dominate the most popular WooCommerce extension plugins with WooPayments used by over 800,000 active stores
WooCommerce Stores Top Level Domain Distribution
| Domain | Number of Stores | Percentage |
|---|---|---|
| .com | 2,282,152 | 47.9% |
| .shop | 208,074 | 4.4% |
| .co.uk | 118,396 | 2.5% |
| .org | 104,198 | 2.2% |
| .nl | 98,507 | 2.1% |
| .de | 98,363 | 2.1% |
| .com.br | 95,185 | 2.0% |
| .it | 90,715 | 1.9% |
| .fr | 81,609 | 1.7% |
| .net | 74,256 | 1.6% |
Key Insight: The .com domain remains overwhelmingly dominant in the WooCommerce ecosystem, with nearly half of all stores using this traditional top-level domain.
Platform Migration Patterns (2024 3 Months Average)
| Platform | Stores Moving to WooCommerce |
|---|---|
| Shopify | 6,541 |
| Custom Cart | 5,103 |
| Wix | 2,782 |
| Squarespace | 850 |
| PrestaShop | 673 |
| OpenCart | 579 |
| BaseKit | 398 |
| GoDaddy Online Store | 324 |
| Magento | 306 |
| Ecwid | 292 |
Key Insight: WooCommerce shows strong competitive advantage in platform migration, with Shopify users representing the largest group of merchants switching to WooCommerce.
Technology Integration on WooCommerce Stores
| Technology | Number of Stores | Usage Rate |
|---|---|---|
| WordPress | 4,776,386 | 100% |
| Yoast | 1,699,985 | 35.7% |
| Google Tag Manager | 1,676,793 | 35.2% |
| Google Adsense | 1,612,614 | 33.8% |
| Google Ads Pixel | 1,195,403 | 25.1% |
| reCAPTCHA | 1,120,664 | 23.5% |
| Facebook Pixel | 1,042,553 | 21.9% |
| Google Analytics 4 | 827,572 | 17.4% |
| Cloudflare | 646,558 | 13.6% |
| Google Analytics | 581,128 | 12.2% |
Key Insight: Integration with WordPress remains universal among WooCommerce stores, while SEO and marketing tools like Yoast and Google services are adopted by roughly one-third of stores.
Popular WooCommerce Themes
| Theme Name | Number of Stores | Usage Rate |
|---|---|---|
| Astra | 523,492 | 11.0% |
| Flatsome | 316,468 | 6.6% |
| Hello-elementor | 315,322 | 6.6% |
| Unknown | 279,270 | 5.9% |
| Divi | 247,412 | 5.2% |
| Woodmart | 205,628 | 4.3% |
| OceanWP | 80,770 | 1.7% |
| Porto | 75,744 | 1.6% |
| Storefront | 72,079 | 1.5% |
| Avada | 60,335 | 1.3% |
Key Insight: Astra dominates the WooCommerce theme market with over half a million installations, nearly double its closest competitor.
Shipping Carrier Usage
| Shipping Carrier | Number of Stores | Market Share |
|---|---|---|
| UPS | 110,874 | 2.3% |
| Fedex | 88,074 | 1.8% |
| USPS | 76,234 | 1.6% |
| Correos | 23,579 | 0.5% |
| Royal Mail | 21,094 | 0.4% |
| Australia Post | 12,206 | 0.3% |
| Canada Post | 8,020 | 0.2% |
| DHL | 4,793 | 0.1% |
| InPost | 4,111 | 0.1% |
| PostNord | 3,564 | 0.1% |
Key Insight: Traditional carriers like UPS, FedEx, and USPS dominate shipping integration among WooCommerce stores, though overall explicit carrier integration remains relatively low.
Store Contact Information Availability
| Contact Method | Number of Stores | Percentage of Total |
|---|---|---|
| 2,560,239 | 54% | |
| Phone | 2,541,716 | 53% |
Key Insight: Just over half of all WooCommerce stores provide direct contact information, with email and phone availability being nearly equal.
Stores Moving Away from WooCommerce (2024 3 Months Average)
| New Platform | Number of Stores |
|---|---|
| Shopify | 8,182 |
| Custom Cart | 5,227 |
| Tiendanube | 421 |
| Squarespace | 324 |
| PrestaShop | 293 |
| Odoo | 278 |
| OpenCart | 257 |
| Ecwid | 234 |
| Magento | 159 |
| Wix | 154 |
Key Insight: While WooCommerce experiences some merchant migration to other platforms, particularly Shopify, the platform maintains net positive growth when compared to incoming migrations.
WooCommerce Store Employee Distribution
| Number of Employees | Number of Stores | Percentage |
|---|---|---|
| Unknown | 4,694,179 | 98.5% |
| 1 – 9 | 31,633 | 0.7% |
| 10 – 24 | 13,260 | 0.3% |
| 25 – 49 | 8,024 | 0.2% |
| 50 – 99 | 5,657 | 0.1% |
| 100 – 249 | 5,419 | 0.1% |
| 250 – 999 | 4,491 | 0.1% |
| 1000 – 4999 | 2,779 | 0.1% |
| 5000+ | 911 | 0.0% |
Key Insight: The vast majority of WooCommerce stores do not publicly disclose their employee count.
Top WooCommerce Stores by Traffic Rank
| Store Name | Global Rank | Year Created |
|---|---|---|
| Golden Corral | 191 | 2016 |
| Dogster | 236 | 2017 |
| Bob Marley | 271 | 2018 |
| Minimalist Baker | 307 | 2017 |
| The Country Cook | 371 | 2016 |
Key Insight: High-traffic WooCommerce stores tend to be established brands that migrated to the platform during 2016-2018.
Recent Platform Changes (Notable Brands)
| Brand Name | Domain | Rank | Previous Platform | Change Date |
|---|---|---|---|---|
| Skybound | skybound.com | 2,213 | Custom Cart | 2024/12/14 |
| Honest Cooking | honestcooking.com | 2,754 | Ecwid | 2024/11/27 |
| Atomic Ranch | atomic-ranch.com | 3,597 | Custom Cart | 2024/09/30 |
| Troon | troon.com | 4,142 | Custom Cart | 2024/11/02 |
| Stella & Chewy’s | stellaandchewys.com | 4,282 | Shopify | 2024/10/03 |
Key Insight: Recent platform migrations reveal that even well-established brands with significant online presence are actively making platform changes, with many moving both to and from WooCommerce as they seek optimal solutions for their specific needs.
Annual Revenue Breakdown of WooCommerce Stores (2024)
| Annual Revenue Range | Number of Stores |
|---|---|
| >$100M | 127 |
| $50M-$100M | 342 |
| $25M-$50M | 891 |
| $10M-$25M | 2,453 |
| $5M-$10M | 3,876 |
| $1M-$5M | 12,639 |
| $500K-$1M | 24,567 |
| $100K-$500K | 89,234 |
Key Insight: While WooCommerce powers many small businesses, it also supports over 100 stores generating more than $100 million in annual revenue.
Growth Statistics by Region (2024)
| Region | Year-Over-Year Growth |
|---|---|
| North America | 6.2% |
| Europe | 5.8% |
| Asia Pacific | 7.4% |
| Latin America | 4.9% |
| Middle East & Africa | 3.8% |
| Oceania | 4.2% |
Key Insight: The Asia Pacific region shows the strongest growth in WooCommerce adoption.
Website Load Time Distribution for WooCommerce Stores
| Load Time | Percentage of Stores | Impact on Bounce Rate |
|---|---|---|
| Under 1 second | 51% | 12.8% |
| 1-2 seconds | 32% | 23.4% |
| 2-3 seconds | 11% | 38.2% |
| 3-4 seconds | 4% | 45.9% |
| Over 4 seconds | 2% | 58.7% |
Key Insight: Over half of WooCommerce stores achieve the optimal load time of under one second.
Customer Support Channel Availability
| Support Channel | Implementation Rate | Average Response Time |
|---|---|---|
| Live Chat | 23.4% | 2.8 minutes |
| Contact Form | 68.2% | 4.7 hours |
| FAQ Section | 42.1% | Immediate |
| Knowledge Base | 15.8% | Immediate |
| Ticketing System | 12.3% | 8.2 hours |
| Community Forum | 8.7% | 13.5 hours |
Key Insight: While contact forms remain the most widely implemented support channel, live chat shows the fastest response times among WooCommerce stores that offer direct customer interaction.
Mobile Optimization Status
| Mobile Feature | Adoption Rate |
|---|---|
| Responsive Design | 94.2% |
| Mobile-First Design | 67.8% |
| Progressive Web App | 12.4% |
| AMP Implementation | 8.9% |
| Native Mobile App | 4.2% |
| Touch-Optimized Interface | 89.7% |
Key Insight: The vast majority of WooCommerce stores prioritize responsive design, though more advanced mobile features like Progressive Web Apps and AMP remain relatively underutilized.
WooCommerce Store Security Implementation
| Security Measure | Adoption Rate |
|---|---|
| SSL Certificate | 98.7% |
| Two-Factor Authentication | 34.2% |
| Regular Backups | 76.5% |
| Security Plugin | 82.3% |
| Malware Scanning | 45.8% |
| DDoS Protection | 28.9% |
| Custom Login URL | 22.4% |
Key Insight: While basic security measures like SSL certificates are nearly universal, advanced security features such as two-factor authentication and DDoS protection show room for increased adoption among WooCommerce stores.
Seasonal Sales Performance Patterns
| Season | Average Order Value | Transaction Volume | Cart Abandonment Rate |
|---|---|---|---|
| Holiday (Nov-Dec) | $82.45 | +143% | 69.2% |
| Spring (Mar-May) | $64.32 | +27% | 72.8% |
| Summer (Jun-Aug) | $58.76 | -12% | 75.4% |
| Fall (Sep-Oct) | $61.93 | +18% | 73.1% |
| January | $53.28 | -31% | 78.6% |
| February | $59.45 | -15% | 74.3% |
Key Insight: The holiday season shows significantly higher order values and transaction volumes, with notably lower cart abandonment rates compared to other periods.
Payment Gateway Performance Metrics
| Gateway Type | Processing Time | Transaction Success Rate | Average Fee |
|---|---|---|---|
| Credit Card Direct | 2.3 seconds | 98.7% | 2.9% + $0.30 |
| PayPal Express | 3.1 seconds | 97.4% | 2.7% + $0.30 |
| Digital Wallets | 1.8 seconds | 99.1% | 2.5% + $0.25 |
| Bank Transfer | 8.4 seconds | 92.3% | 1.5% flat |
| Cryptocurrency | 4.2 seconds | 96.8% | 1.0% |
| Buy Now Pay Later | 2.7 seconds | 95.9% | 4.5% + $0.30 |
Key Insight: Digital wallets demonstrate the best overall performance with the fastest processing times and highest success rates.
Cross-Border Commerce Statistics
| Region | International Orders | Average Shipping Time | Return Rate |
|---|---|---|---|
| North America to Europe | 28.4% | 8.3 days | 4.2% |
| Europe to North America | 22.7% | 9.1 days | 5.1% |
| Asia to North America | 31.2% | 12.4 days | 6.8% |
| Europe to Asia | 15.6% | 10.8 days | 5.7% |
| Oceania to Asia | 19.3% | 7.2 days | 3.9% |
| South America to North America | 12.8% | 11.5 days | 4.8% |
Key Insight: North America and Europe maintain the most efficient cross-border commerce operations with lower return rates and faster shipping times compared to other regional combinations.
Customer Retention Metrics
| Customer Segment | Repeat Purchase Rate | Average Time Between Orders | Lifetime Value |
|---|---|---|---|
| First-time Buyers | 23.4% | 95 days | $127 |
| Loyal (2-5 purchases) | 45.7% | 67 days | $486 |
| VIP (6+ purchases) | 68.2% | 42 days | $1,243 |
| Seasonal Shoppers | 34.8% | 122 days | $295 |
| Cart Abandoners | 12.3% | 156 days | $84 |
| Newsletter Subscribers | 41.2% | 73 days | $374 |
Key Insight: VIP customers show significantly higher engagement across all metrics, with shorter intervals between purchases and substantially higher lifetime values compared to other customer segments.
Plugin Update Impact Analysis
| Update Type | Performance Impact | Downtime Required | User Experience Change |
|---|---|---|---|
| Minor Updates | +2.3% speed | None | +1.2% conversion |
| Major Updates | -4.8% speed | 12 minutes | -0.8% conversion |
| Security Patches | +0.5% speed | 3 minutes | No change |
| Feature Updates | -1.7% speed | 8 minutes | +2.4% conversion |
| Theme Updates | -3.2% speed | 6 minutes | +1.7% conversion |
Key Insight: While major updates can temporarily impact site performance, they generally lead to improved long-term metrics once fully implemented and optimized.
Customer Service Response Time Analysis
| Interaction Type | Average Response Time | Customer Satisfaction | Resolution Rate |
|---|---|---|---|
| Pre-Sale Questions | 2.4 hours | 87% | 94% |
| Order Status | 1.8 hours | 92% | 98% |
| Technical Support | 4.7 hours | 78% | 85% |
| Return Requests | 3.2 hours | 82% | 91% |
| Product Information | 2.1 hours | 89% | 96% |
| Payment Issues | 1.2 hours | 84% | 93% |
Key Insight: WooCommerce stores prioritize payment-related queries with the fastest response times, demonstrating a clear focus on maintaining smooth transaction processes for customers.
Cart Abandonment Recovery Effectiveness
| Recovery Method | Success Rate | Average Recovery Value | Implementation Cost |
|---|---|---|---|
| Email Sequence | 12.4% | $73.42 | $45/month |
| SMS Reminders | 8.7% | $54.28 | $65/month |
| Retargeting Ads | 6.9% | $81.35 | $120/month |
| Push Notifications | 4.2% | $42.17 | $35/month |
| Browser Notifications | 3.8% | $38.94 | $25/month |
| Messenger Bots | 5.1% | $47.63 | $55/month |
Key Insight: Email sequences remain the most cost-effective method for cart recovery, producing the highest success rate while maintaining reasonable implementation costs.
Performance Optimization Impact
| Optimization Type | Load Time Improvement | Conversion Impact | Implementation Complexity |
|---|---|---|---|
| Image Compression | -42% | +3.2% | Low |
| Database Cleanup | -28% | +1.8% | Medium |
| Caching Implementation | -56% | +4.1% | High |
| Code Minification | -31% | +2.3% | Medium |
| CDN Integration | -45% | +3.7% | High |
| Lazy Loading | -38% | +2.9% | Low |
Key Insight: Caching implementation offers the most significant performance improvements and conversion benefits, though it requires more technical expertise to implement correctly.
Holiday Season Performance Metrics
| Holiday Period | Traffic Increase | Conversion Rate | Average Order Value |
|---|---|---|---|
| Black Friday | +312% | 4.8% | $127.45 |
| Cyber Monday | +284% | 4.2% | $118.92 |
| Christmas Week | +156% | 3.7% | $142.63 |
| New Year’s Eve | +89% | 2.9% | $94.28 |
| Valentine’s Day | +78% | 3.1% | $86.75 |
| Mother’s Day | +92% | 3.4% | $104.32 |
Key Insight: While Black Friday generates the highest traffic and conversion rates, Christmas Week shows the highest average order value.
Device-Based Shopping Behavior
| Device Type | Session Duration | Pages per Visit | Completion Rate | Average Spend |
|---|---|---|---|---|
| Desktop | 8.4 minutes | 6.2 pages | 3.2% | $94.56 |
| Mobile Phone | 4.7 minutes | 3.8 pages | 1.8% | $67.23 |
| Tablet | 6.2 minutes | 4.5 pages | 2.4% | $82.91 |
| Smart TV | 3.1 minutes | 2.4 pages | 0.9% | $45.78 |
| Gaming Console | 2.8 minutes | 2.1 pages | 0.7% | $38.42 |
| Smart Watch | 1.5 minutes | 1.3 pages | 0.3% | $22.15 |
Key Insight: Despite the growing mobile trend, desktop users demonstrate significantly higher engagement metrics and purchase values.
Customer Review Impact Analysis
| Rating Level | Conversion Impact | Sales Volume Change | Price Tolerance |
|---|---|---|---|
| 5 Stars | +24.3% | +31.2% | +12.8% |
| 4 Stars | +15.7% | +22.4% | +8.3% |
| 3 Stars | -8.4% | -12.7% | -5.2% |
| 2 Stars | -27.6% | -34.2% | -15.7% |
| 1 Star | -42.8% | -51.6% | -23.4% |
| No Reviews | -18.2% | -25.3% | -9.8% |
Key Insight: The presence of five-star reviews allows merchants to command higher prices while maintaining strong conversion rates, demonstrating the crucial role of positive social proof in e-commerce success.
Checkout Optimization Analysis
| Checkout Feature | Abandonment Reduction | Implementation Cost | ROI (3 months) |
|---|---|---|---|
| Guest Checkout | -23.4% | $120 | 342% |
| Address Autocomplete | -15.7% | $180 | 245% |
| Saved Payment Info | -18.2% | $240 | 186% |
| Progress Indicator | -8.9% | $90 | 167% |
| Express Checkout | -21.3% | $320 | 198% |
| Order Summary | -12.6% | $150 | 143% |
Key Insight: Guest checkout functionality offers the highest return on investment among checkout optimizations, significantly reducing cart abandonment while requiring minimal implementation resources.
Marketing Channel Performance
| Channel | Customer Acquisition Cost | Lifetime Value | ROI Ratio | Retention Rate |
|---|---|---|---|---|
| Organic Search | $22.45 | $342.67 | 15.3:1 | 42% |
| Social Media | $34.78 | $287.92 | 8.3:1 | 35% |
| Email Marketing | $12.34 | $456.23 | 37:1 | 58% |
| Referral | $18.92 | $523.45 | 27.7:1 | 64% |
| Display Ads | $45.67 | $234.56 | 5.1:1 | 27% |
| Content Marketing | $28.34 | $389.78 | 13.8:1 | 49% |
Key Insight: Email marketing demonstrates the most favorable combination of low acquisition cost and high customer lifetime value, while referral programs show the strongest customer retention rates.
Refund Request Analysis
| Refund Reason | Percentage | Processing Time | Customer Retention |
|---|---|---|---|
| Wrong Size/Fit | 28.4% | 3.2 days | 64% |
| Quality Issues | 23.7% | 4.1 days | 42% |
| Not as Described | 18.9% | 2.8 days | 38% |
| Changed Mind | 15.3% | 2.4 days | 71% |
| Delivery Delay | 8.2% | 1.7 days | 82% |
| Damaged in Transit | 5.5% | 2.9 days | 77% |
Key Insight: Sizing issues remain the primary reason for refunds, yet these customers show relatively high retention rates when handled efficiently.
Product Page Element Effectiveness
| Page Element | View Time | Click Rate | Conversion Impact | User Engagement |
|---|---|---|---|---|
| Product Images | 12.4s | 84% | +4.2% | High |
| Description | 8.7s | 62% | +2.8% | Medium |
| Reviews Section | 15.2s | 71% | +3.9% | High |
| Price Info | 5.3s | 92% | +5.1% | Very High |
| Related Items | 6.8s | 38% | +1.7% | Low |
| Specifications | 9.1s | 56% | +2.4% | Medium |
Key Insight: While price information receives the highest click rate, users spend the most time examining reviews.
First-Time vs Returning Customer Behavior
| Metric | First-Time Buyers | Returning Customers | Percentage Difference |
|---|---|---|---|
| Browse Time | 6.4 minutes | 4.2 minutes | -34.4% |
| Cart Value | $54.23 | $87.56 | +61.5% |
| Items per Order | 2.1 | 3.8 | +81.0% |
| Support Requests | 1.4 per order | 0.6 per order | -57.1% |
| Coupon Usage | 68% | 42% | -38.2% |
| Review Rate | 12% | 28% | +133.3% |
Key Insight: Returning customers demonstrate significantly more efficient shopping behavior with higher value orders and fewer support needs, this emphasizes the importance of customer retention strategies.
Search Function Performance
| Search Type | Usage Rate | Conversion Rate | Failed Searches | Average Results |
|---|---|---|---|---|
| Text Search | 64.2% | 3.8% | 18.4% | 24 results |
| Category Browse | 22.7% | 2.9% | 8.7% | 42 results |
| Filter Usage | 8.4% | 4.2% | 12.3% | 16 results |
| Voice Search | 3.2% | 1.8% | 34.6% | 31 results |
| Image Search | 1.5% | 5.1% | 22.8% | 12 results |
Key Insight: While image search shows the highest conversion rate, its low usage rate shows an opportunity for better feature promotion and user education.
Customer Satisfaction by Support Channel
| Support Channel | Resolution Rate | Time to Resolution | CSAT Score | Cost per Interaction |
|---|---|---|---|---|
| Video Chat | 92.4% | 8.2 minutes | 4.8/5 | $12.34 |
| Co-browsing | 88.7% | 12.4 minutes | 4.6/5 | $15.67 |
| WhatsApp Business | 84.2% | 22.8 minutes | 4.3/5 | $8.92 |
| Instagram DM | 76.8% | 35.6 minutes | 4.1/5 | $6.45 |
| Facebook Messenger | 72.3% | 42.3 minutes | 3.9/5 | $5.78 |
| 68.9% | 48.7 minutes | 3.8/5 | $4.93 |
Key Insight: Video chat support, while more expensive per interaction, delivers significantly higher customer satisfaction and faster resolution times compared to other channels.
Product Bundle Performance
| Bundle Type | Sales Increase | Margin Impact | Return Rate | Customer Satisfaction |
|---|---|---|---|---|
| Complementary | +34.2% | +12.8% | 4.2% | 4.7/5 |
| Seasonal | +28.7% | +8.4% | 6.8% | 4.3/5 |
| Value Pack | +42.3% | -5.2% | 3.4% | 4.8/5 |
| Gift Set | +38.9% | +15.7% | 5.1% | 4.6/5 |
| Starter Kit | +31.5% | +9.3% | 4.7% | 4.5/5 |
| Premium Pack | +22.4% | +18.9% | 2.8% | 4.9/5 |
Key Insight: Value packs generate the highest sales increase despite lower margins, while premium packs show the lowest return rates and highest customer satisfaction.
Newsletter Engagement Metrics
| Content Type | Open Rate | Click-Through | Conversion | Unsubscribe Rate |
|---|---|---|---|---|
| Product Launch | 42.3% | 12.4% | 3.8% | 0.42% |
| Educational | 38.7% | 15.8% | 2.1% | 0.28% |
| Behind Scenes | 35.2% | 9.7% | 1.4% | 0.31% |
| Customer Stories | 44.8% | 13.2% | 2.8% | 0.24% |
| Tips & Tricks | 41.5% | 16.4% | 2.5% | 0.22% |
| Sale Announcements | 48.2% | 18.7% | 4.2% | 0.38% |
Key Insight: While sale announcements drive the highest immediate engagement and conversion, educational content and customer stories maintain the lowest unsubscribe rates.
Mobile App Feature Usage
| Feature | Daily Active Users | Session Duration | Engagement Rate | Technical Issues |
|---|---|---|---|---|
| Quick Buy | 78.4% | 2.3 minutes | 42.3% | 1.2% |
| Wishlist | 45.7% | 4.8 minutes | 28.7% | 0.8% |
| AR Try-On | 12.3% | 8.4 minutes | 68.9% | 4.2% |
| Price Alert | 34.8% | 1.2 minutes | 22.4% | 0.5% |
| Store Locator | 15.6% | 3.7 minutes | 31.5% | 0.9% |
| Loyalty Points | 52.3% | 5.2 minutes | 44.8% | 1.4% |
Key Insight: While AR Try-On features show the highest engagement duration and engagement rate, their higher technical issue rate and lower daily active users suggest a need for technical optimization to achieve broader adoption.
WooCommerce VS Shopify Market Share and Platform Reach
| Metric | WooCommerce | Shopify | Analysis |
|---|---|---|---|
| Global Market Share (2023) | 39% | 26.2% | WooCommerce leads in global market presence |
| Active Stores | 4.76M | 3.9M | WooCommerce has a larger user base |
| Top 1M Sites Usage | 18.2% | 28.8% | Shopify dominates among high-traffic websites |
| Total Sales Volume (2020) | $20B+ | $175.4B (2021) | Shopify generates significantly higher sales volume |
| Countries with Active Stores | 100+ | 175+ | Shopify offers broader global reach |
Key Insight: While WooCommerce leads in total market share and number of stores, Shopify demonstrates stronger performance among larger businesses and generates higher overall sales volume.
WooCommerce vs Shopify: Cost Comparison
| Feature | WooCommerce | Shopify | Impact |
|---|---|---|---|
| Platform Cost | Free | $29-$299/month | Lower initial costs for WooCommerce |
| Average Additional Costs | $100-$300/month | $50-$200/month | Higher operational costs for WooCommerce |
| Transaction Fees | 0% (plus payment gateway) | 0.5-2% + payment gateway | Lower transaction fees for WooCommerce |
| Setup Costs | $200-$1000 | $0-$200 | Higher setup costs for WooCommerce |
| Hosting Costs | $10-$250/month | Included | Additional expense for WooCommerce |
Key Insight: While WooCommerce has a lower entry cost, the total cost of ownership can be higher due to additional necessary services and technical requirements.
WooCommerce vs Shopify: Performance Metrics
| Metric | WooCommerce | Shopify | Difference |
|---|---|---|---|
| Average Load Time | 3.2s | 2.7s | Shopify 19% faster |
| Mobile Optimization | 89.7% | 96.4% | Shopify better optimized |
| Uptime | 99.82% | 99.98% | Shopify more reliable |
| Average Conversion Rate | 2.5% | 1.4% | WooCommerce converts better |
| Cart Abandonment | 69.2% | 67.9% | Similar performance |
Key Insight: Shopify offers better technical performance, but WooCommerce shows stronger conversion rates.
WooCommerce VS Shopify: Feature Availability
| Feature Type | WooCommerce | Shopify | Notes |
|---|---|---|---|
| Built-in Features | 23 core features | 37 core features | Shopify more complete out of box |
| Available Apps/Plugins | 59,000+ | 7,700+ | WooCommerce more extensible |
| Free Extensions | 4,000+ | 1,200+ | WooCommerce more cost-effective |
| Custom Development | Unlimited | Limited | WooCommerce more flexible |
| Payment Gateways | 100+ | 100+ | Similar offerings |
Key Insight: WooCommerce offers greater customization and more extension options, while Shopify provides a more complete out-of-the-box solution with less need for additional plugins.
WooCommerce vs Shopify: Customer Support Infrastructure
| Support Type | WooCommerce | Shopify | Impact |
|---|---|---|---|
| Direct Platform Support | Community only | 24/7 Direct | Shopify better support |
| Average Response Time | 12-24 hours | 2-4 hours | Shopify faster response |
| Self-Help Resources | Extensive | Extensive | Similar offerings |
| Community Size | 3.5M+ members | 2.1M+ members | WooCommerce larger community |
| Expert Network | WordPress developers | Shopify Experts | Similar accessibility |
Key Insight: Shopify provides more professional support infrastructure, while WooCommerce relies more on community support but benefits from a larger developer ecosystem.
References
DataGlobeHub makes use of the best available data sources to support each publication. We prioritize sources of good reputation, like government sources, authoritative sources, expert sources, and well-researched publications. When citing our sources, we provide the report title followed by the publication name. Where not applicable, we provide just the publication name.
- Number of online stores running on WooCommerce worldwide by product category – Statista
- The State of WooCommerce – Store Leads
- WooCommerce Usage Statistics – BuiltWith
- Amazing Woocommerce VS Shopify Statistics Compared – ColorWhistle
- WooCommerce Statistics – Revenue, & Market Share – Shoptrial
- 35+ WooCommerce Statistics – Market Share, Trends and More – Codexpert
- 30 WooCommerce Statistics You Need to Know – Meetanshi
- Usage statistics and market share of WooCommerce – W3Techs
- Woocommerce vs Shopify: Market Share Insights – MobiLoud
- 40 WooCommerce Statistics You Need to Know – Digital Web Solutions