This is the state of crypto ownership and adoption:
Top 20 Countries in Global Crypto Adoption
| Rank | Country | Overall Index Score |
|---|---|---|
| 1 | India | Top Performer |
| 2 | Nigeria | High Performer |
| 3 | Indonesia | High Performer |
| 4 | United States | High Performer |
| 5 | Vietnam | High Performer |
| 6 | Ukraine | Strong Performer |
| 7 | Russia | Strong Performer |
| 8 | Philippines | Strong Performer |
| 9 | Pakistan | Strong Performer |
| 10 | Brazil | Strong Performer |
| 11 | Türkiye | Moderate Performer |
| 12 | United Kingdom | Moderate Performer |
| 13 | Venezuela | Moderate Performer |
| 14 | Mexico | Moderate Performer |
| 15 | Argentina | Moderate Performer |
| 16 | Thailand | Moderate Performer |
| 17 | Cambodia | Moderate Performer |
| 18 | Canada | Moderate Performer |
| 19 | South Korea | Moderate Performer |
| 20 | China | Moderate Performer |
Key Insight: The Central & Southern Asia and Oceania (CSAO) region dominates crypto adoption with seven countries in the top 20.
Key statistics
| Metric | 2024 | 2023 | Change |
|---|---|---|---|
| American Adults Owning Crypto | 40% | 30% | +10% |
| Women Owning Crypto | 29% | 18% | +11% |
| Planning to Purchase More | 63% | – | – |
| Crypto Awareness | 80% | <50% | +30% |
Key Insight: The most striking change is the dramatic increase in crypto awareness, jumping from less than 50% to 80%, this is showing mainstream recognition is taking hold.
Most Popular Cryptocurrencies by Ownership Rates
| Cryptocurrency | 2024 | 2023 | 2022 | Trend |
|---|---|---|---|---|
| Bitcoin (BTC) | 76% | 78% | 77% | Stable |
| Ethereum (ETH) | 54% | 58% | 65% | Declining |
| Dogecoin (DOGE) | 26% | – | – | New Entry |
| Shiba Inu (SHIB) | 12% | 18% | 19% | Declining |
| Cardano (ADA) | 12% | 14% | 19% | Declining |
| U.S. Dollar Coin (USDC) | 12% | 10% | 12% | Stable |
| Stellar (XLM) | 12% | 14% | 16% | Declining |
| Solana (SOL) | 11% | 10% | 11% | Stable |
| Binance Coin (BNB) | 10% | 6% | 6% | Growing |
| Ripple (XRP) | 9% | 7% | 6% | Growing |
Key Insight: Despite the emergence of many alternatives coins, Bitcoin maintains its dominant position with three-quarters of crypto owners holding it, while most altcoins show declining ownership trends.
Top Reasons for Cryptocurrency Adoption
| Reason | Percentage of Current Owners |
|---|---|
| Portfolio Diversification | 57% |
| Interest in Crypto Technology | 36% |
| Belief in Future Potential | 31% |
| Peer Recommendation | 22% |
| General Interest | 15% |
| Online Purchases | 13% |
| Inflation Protection | 13% |
Key Insight: Investment strategy dominates crypto adoption motivations, with portfolio diversification being the primary driver for more than half of current owners.
Primary Concerns About Cryptocurrency
| Concern | Never-owners | Current Owners | Past Owners |
|---|---|---|---|
| Unstable Value | 40% | 46% | 46% |
| Lack of Government Protection | 26% | 10% | 13% |
| Exchange Trust Issues | 14% | 14% | 13% |
| Cyber Attacks | 3% | 11% | 8% |
| Access Loss | 3% | 7% | 7% |
| Environmental Impact | 7% | 2% | 3% |
| Trading Difficulty | 3% | 3% | 5% |
Key Insight: Value instability remains the predominant concern across all groups, but current owners are significantly less worried about government protection compared to never-owners.
Year of First Cryptocurrency Investment
| Year | Percentage of Current Owners |
|---|---|
| 2020 | 35% |
| 2021 | 28% |
| 2022 | 15% |
| 2023 | 12% |
| Pre-2020 | 10% |
Key Insight: The crypto boom years of 2020-2021 brought in the majority of current crypto owners, accounting for 63% of all investors.
References
DataGlobeHub makes use of the best available data sources to support each publication. We prioritize sources of good reputation, like government sources, authoritative sources, expert sources, and well-researched publications. When citing our sources, we provide the report title followed by the publication name. Where not applicable, we provide just the publication name.