This is the state of OnlyFans through data and insights.
OnlyFans Overview
| Category | Details | Additional Information |
|---|---|---|
| Founding Date: | November 2016 | The platform reached its first 1,000 users within just 20 days of launch |
| Founder: | Tim Stokely | Originally founded and led the company before selling majority stake |
| Current Ownership: | • Leonid Radvinsky (75% stake) • Tim Stokely & family (25% stake) | Major ownership change occurred in 2018 when Leonid Radvinsky acquired the majority stake |
| Company Structure: | Parent Company: Fenix International Limited | Registered in the United Kingdom |
| Headquarters: | 9th Floor, 107 Cheapside, London, United Kingdom, EC2V 6DN | UK-based operations require annual financial reporting |
| External Funding: | $0 (Self-funded) | Notable for achieving significant growth without external investment |
| Current Valuation: | ~$18 billion (2023) | Represents 8x growth from 2020 valuation |
| Key Financial Metrics: | • 2023 Revenue: $2.5 billion • Pre-tax Profit (2023): $658 million • Gross Site Volume (2023): $6.63 billion | Company maintains 20% commission on all transactions |
| Current Leadership: | • Leonid Radvinsky • Lee Taylor | Listed as active directors in most recent filings |
| Dividend Information: | • 2022: $338 million paid • 2023: $472 million paid • Q1 2024: $130 million paid | Company pays substantial dividends to shareholders |
| Initial Business Model: | Originally claimed not to allow adult content (2016) | Policy changed in 2018 under new ownership |
| Mobile Expansion: | Launched OFTV app in August 2021 | Features non-explicit content only |
Key Company Milestones:
- 2016: Platform launch
- 2018: Majority stake sale to Leonid Radvinsky
- 2020: Explosive growth during pandemic
- 2021: Brief adult content ban announcement (later reversed)
- 2021: Launched OFTV mobile app
- 2023: Reached over 305 million users
Creator Categories
| Type | Share of Creators | Average Annual Income |
|---|---|---|
| Adult Content | 70% | Less than $100,000 |
| Fitness and Wellness | 15% | $20,000 to $80,000 |
| Musicians and Artists | 5% | Up to $50,000 |
| Cooking and Food | 3% | $10,000 to $30,000 |
| Lifestyle and Fashion | 7% | $50,000 to $150,000 |
| Educational | 2% | $5,000 to $25,000 |
| Cosplay and Gaming | 3% | Up to $60,000 |
| Mental Health/Motivational | 2% | $10,000 to $40,000 |
Key Insight: Adult content creators dominate the platform, but lifestyle and fashion influencers show the highest potential earnings range.
Top 10 Earners (2024)
| Creator | Monthly Earnings (Estimated) | Primary Content Type |
|---|---|---|
| Blac Chyna (former) | $20 million | Lifestyle/Photos |
| Bella Thorne | $15 million | Photos/Videos |
| Cardi B | $12 million | Music/Lifestyle |
| Tyga | $10 million | Music/Lifestyle |
| Mia Khalifa | $8 million | Photos/Videos |
| Erica Mena | $7 million | Reality TV/Lifestyle |
| Pia Mia | $6 million | Music/Photos |
| Bhad Bhabie | $5 million | Music/Lifestyle |
| Megan Barton Hanson | $4.5 million | Reality TV/Photos |
| Safaree Samuels | $4 million | Music/Lifestyle |
Key Insight: Celebrity status prior to joining OnlyFans appears to be a strong indicator of earning potential, with all top earners having pre-existing fame.
Creator Education Level
| Education Level | Percentage |
|---|---|
| High School | 50% |
| Associate/College Level | 30% |
| Bachelor’s Degree | 15% |
| Technical/Professional | 5% |
Key Insight: Half of all creators have a high school education, this shows low barriers to entry for content creation on the platform.
Users Gender Distribution
| Gender | Percentage |
|---|---|
| Male | 87% |
| Female | 10% |
| Other/Undisclosed | 3% |
Key Insight: The platform’s user base is overwhelmingly male, this shows a significant gender imbalance in content consumption.
Creators Gender Distribution
| Gender | Percentage | Relative Earnings |
|---|---|---|
| Female | 70% | Base comparison |
| Male | 29% | 78% less than female |
| Non-binary | 1% | Not specified |
Key Insight: Female creators dominate the platform both in numbers and earnings potential, with male creators earning significantly less on average.
Global Creator Distribution
| Country | Share of Creators |
|---|---|
| United States | 45% |
| United Kingdom | 20% |
| Canada | 10% |
| Australia | 7% |
| Germany | 4% |
| France | 3.5% |
| Brazil | 3% |
| Mexico | 2.5% |
| Italy | 2.3% |
| India | 2% |
Key Insight: English-speaking countries dominate the creator base, with nearly 75% of creators coming from the US, UK, and Canada combined.
Age Distribution
| Age Group | Percentage |
|---|---|
| 18-24 | 29.64% |
| 25-34 | 31.25% |
| 35-44 | 17.30% |
| 45-54 | 10.70% |
| 55-64 | 6.79% |
| 65+ | 4.33% |
Key Insight: Nearly 61% of OnlyFans users are under 35 years old, this shows a strong appeal among younger, digital-native generations.
Creator Demographics by Ethnicity
| Ethnicity | Percentage |
|---|---|
| White | 60% |
| African/Black American | 15% |
| Hispanic/Latino | 12% |
| Asian | 8% |
| Two or more ethnicities | 5% |
Key Insight: White creators make up the majority of the platform’s content producers, this may suggest potential opportunities for increased diversity and representation.
Creator Earnings Breakdown
| Income Level | Number of Creators |
|---|---|
| $1M+ per year | 300+ |
| $50,000+ per year | 16,000+ |
| $180 per month (median) | Majority |
| Less than $145 after taxes | Large portion |
Key Insight: There’s a stark earning disparity on the platform, with only a small fraction of creators earning substantial incomes.
Content Type Distribution
| Content Type | Percentage |
|---|---|
| Images | 74.9% |
| Videos | 15.5% |
| Live Streams | 6.2% |
| Other | 3.4% |
Key Insight: Images dominate the content format on OnlyFans, likely due to their ease of production and lower bandwidth requirements.
Revenue Distribution
| Component | Percentage |
|---|---|
| Creator Share | 80% |
| Platform Fee | 20% |
| Processing Fees | Included in platform fee |
| Referral Commission | 5% of earnings for first 12 months |
Key Insight: The platform maintains a consistent 80-20 revenue split across all transaction types.
Subscription Price Distribution
| Price Range | Percentage of All Subscriptions |
|---|---|
| $4.99-$10 | 23.1% |
| $10-$20 | 36.5% |
| $20-$30 | 15.4% |
| $30-$49.99 | 14.4% |
| Other | 10.6% |
Key Insight: The $10-$20 price range is most popular among creators.
Earnings Distribution
| Category | Percentage of Total Income |
|---|---|
| Top 1% of creators | 33% |
| Top 10% of creators | 73% |
| Remaining 90% | 27% |
Key Insight: There is significant income inequality on the platform, with the top 1% of creators earning one-third of all revenue.
Account Approval Metrics
| Metric | Value |
|---|---|
| Monthly Account Applications | 344,000 |
| Approval Rate | 41% |
| Average Verification Time | Not specified |
| Required Age | 18+ |
Key Insight: The platform maintains strict verification standards, approving less than half of creator applications.
Platform Usage Requirements
| Requirement | Detail |
|---|---|
| Minimum Age | 18+ |
| ID Verification | Required |
| Bank Account | Required |
| Content Guidelines | Strict |
| Maximum Subscription Price | $49.99 |
| Minimum Subscription Price | $4.99 |
Key Insight: The platform maintains strict entry requirements and content guidelines while providing flexible pricing options within set boundaries.
Daily Platform Activity
| Metric | Volume |
|---|---|
| New Users | 500,000 |
| New Creators | 7,000 |
| Content Pieces (Sept 2022) | 22.5 million |
| Content Growth (Jan-Sept 2022) | 31% |
Key Insight: The platform shows robust daily growth in both users and content volume.
Payment Statistics
| Payment Metric | Amount |
|---|---|
| Total Creator Payouts (All Time as at 2024) | $5 billion+ |
| Average Monthly Platform Revenue | $2.5 billion (2023) |
| Gross Site Volume (2023) | $6.63 billion |
| Annual Growth Rate (2022-2023) | 19.90% |
Key Insight: The platform has maintained strong financial growth while consistently paying out billions to creators.
Platform Regional Availability
| Region | Status | Market Share |
|---|---|---|
| USA | Available | 43.15% |
| UK | Available | 5.95% |
| Canada | Available | 4.99% |
| Australia | Available | 3.36% |
| Germany | Available | 2.76% |
| South Africa | Not Available | 0% |
| China | Not Available | 0% |
| Middle East | Limited | Minimal |
Key Insight: While OnlyFans operates globally, regulatory and cultural barriers limit its presence in certain regions, concentrating usage in Western countries.
Average Account Metrics
| Metric | Value |
|---|---|
| Fans per Creator | 21 |
| Monthly Content Views | Not specified |
| Subscription Length | Not specified |
| Average Tips | Varies |
| Messages per Day | Not specified |
| Content Posts per Month | Varies |
Key Insight: The average creator maintains a relatively small fan base of 21 subscribers.
Platform Activity Times
| Time Spent | User Percentage |
|---|---|
| <5 minutes | Not specified |
| 5-15 minutes | Average session |
| 15-30 minutes | Not specified |
| >30 minutes | Not specified |
| Average Session | 5 minutes 15 seconds |
Key Insight: Users typically engage in relatively short sessions, averaging just over 5 minutes per visit.
Time Spent Creating Content (Weekly)
| Hours | Percentage of Creators |
|---|---|
| 1-5 hours | 36% |
| 5-10 hours | 27% |
| 10-20 hours | 27% |
| 20-40 hours | 10% |
Key Insight: Most creators treat OnlyFans as a part-time endeavor, with only 10% dedicating full-time hours to content creation.
Monthly Active Users Growth
| Year | Monthly Active Users (Millions) |
|---|---|
| 2020 | 82.3 |
| 2021 | 187.9 |
| 2022 | 238.8 |
| 2023 | 305.1 |
Key Insight: The platform has maintained steady growth in monthly active users, nearly quadrupling its user base since 2020.
Financial Performance
| Year | Gross Site Volume (Billions) | Platform Revenue | Creator Earnings |
|---|---|---|---|
| 2021 | 4.8 | 932M | 3.86B |
| 2022 | 5.5 | 1.09B | 4.46B |
| 2023 | 6.6 | 1.31B | 5.32B |
Key Insight: Creator earnings have consistently represented about 80% of gross site volume.
Subscriber Spending Patterns
| Metric | Amount |
|---|---|
| Average Monthly Spend | $55.58 |
| Average Subscription Price | $7.20 |
| Creator Share per Sub | $5.76 |
| Platform Share per Sub | $1.44 |
Key Insight: The average user spends significantly more than a single subscription price.
Average User Investment
| Spending Category | Amount | Frequency |
|---|---|---|
| Monthly Subscriptions | $55.58 | Regular |
| Average per Creator | $7.20 | Monthly |
| Tips | Variable | Optional |
| Pay-per-view | Variable | Occasional |
| Total Average | $55.58+ | Monthly |
Key Insight: Users typically subscribe to multiple creators, spending significantly more than a single subscription price each month.
Average User Engagement
| Metric | Value |
|---|---|
| Average Time per Visit | 5 mins 15 secs |
| Pages per Visit | 5.84 |
| Bounce Rate | 49% |
| Monthly Site Visits | 320 million |
Key Insight: Despite a high bounce rate, engaged users show significant interaction with multiple pages per visit.
Creator Growth During Pandemic
| Period | Growth Rate |
|---|---|
| March 2020 | Baseline |
| April 2020 | +75% |
| Total 2020 Growth | +500% |
| Male Creator Growth | +450% |
Key Insight: The COVID-19 pandemic catalyzed extraordinary platform growth, particularly among male creators who saw a 450% increase in participation.
Platform Milestones
| Year | Achievement |
|---|---|
| 2016 | Launch |
| 2016 | First 1,000 users (20 days) |
| 2019 | 13.5 million users |
| 2020 | 82.3 million users |
| 2023 | 305+ million users |
Key Insight: OnlyFans achieved rapid initial traction, gaining its first 1,000 users in just 20 days, and has maintained exceptional growth ever since.
Revenue Growth Over Time
| Year | Revenue (Billions USD) |
|---|---|
| 2018 | 0.4 |
| 2019 | 0.8 |
| 2020 | 2.2 |
| 2021 | 4.8 |
| 2022 | 5.6 |
| 2023 | 6.6 |
Key Insight: OnlyFans has experienced exponential revenue growth, with a staggering 1550% increase from 2018 to 2023.
User and Creator Growth
| Year | Total Users (Millions) | Creators (Millions) |
|---|---|---|
| 2019 | 13.5 | 0.35 |
| 2020 | 82.3 | 1.6 |
| 2021 | 187.9 | 2.1 |
| 2022 | 238.8 | 3.2 |
| 2023 | 305.1 | 4.1 |
Key Insight: The platform has maintained consistent growth in both users and creators, with a particularly dramatic surge during 2020, likely influenced by the global pandemic.
Traffic Sources
| Source | Percentage |
|---|---|
| Direct Links | 55.39% |
| Referrals | 18.27% |
| Search | 12.04% |
| Social Media | 13.95% |
Key Insight: Most OnlyFans traffic comes from direct links.
Social Media Traffic Breakdown
| Platform | Percentage of Social Traffic |
|---|---|
| X (Twitter) | 63.74% |
| 14.47% | |
| 11.48% | |
| YouTube | 6.44% |
Key Insight: X dominates social media referrals to OnlyFans, serving as the primary social platform for creator promotion and engagement.
Creator Subscription Pricing
| Price Range | Percentage of Creators |
|---|---|
| Under $20 | 82.4% |
| $20-$30 | 15.4% |
| Over $30 | 2.2% |
Key Insight: The vast majority of creators price their subscriptions under $20.
Creator Time to Revenue Milestones
| Revenue Level | Percentage of Creators |
|---|---|
| First $100 | Not specified |
| $1,000 milestone | Majority within first year |
| $10,000 milestone | Less than 1% |
| $100,000 milestone | Top 1% |
| $1M+ milestone | ~300 creators total |
Key Insight: While the platform offers earning potential, only a tiny fraction of creators reach significant income milestones.
Creator Content Strategy
| Activity | Impact on Earnings |
|---|---|
| Regular Posting | Essential |
| Cross-Platform Promotion | Significant |
| Direct Fan Interaction | High |
| Exclusive Content | Critical |
| Live Streaming | Supplementary |
Key Insight: Consistent posting and cross-platform promotion appear to be critical factors for creator success.
Income Distribution of Users
| Annual Income Range | Percentage |
|---|---|
| Below $30,000 | Not specified |
| $30,000-$50,000 | Average |
| $50,000+ | Not specified |
| Average User Income | $42,000 |
Key Insight: The average OnlyFans user falls within the middle-income bracket, with an annual income of $42,000.
Platform Payment Metrics
| Payment Type | Value/Percentage |
|---|---|
| Minimum Tip | $5 |
| Minimum PPV | $5 |
| Average Subscription | $7.20 |
| Creator Share | $5.76 |
| Platform Share | $1.44 |
Key Insight: The platform maintains consistent minimum payment thresholds while ensuring creators receive the majority share of all transactions.
Content Creation Time Investment
| Activity Type | Hours per Week | Percentage of Creators |
|---|---|---|
| Content Creation | 1-5 | Majority |
| Fan Interaction | Not specified | Not specified |
| Platform Management | Not specified | Not specified |
| Marketing | Not specified | Not specified |
Key Insight: Most creators maintain a part-time commitment to the platform, dedicating 1-5 hours weekly to content creation.
Creator Support Systems
| Support Type | Monthly Value | Platform Cost |
|---|---|---|
| Direct Payments | $5+ billion annually | 20% |
| Tips Processing | Included | Included |
| Payment Processing | Included | Included |
| Marketing Tools | Available | Free |
Key Insight: The platform provides comprehensive creator support systems and also maintaining a consistent revenue share model.
Content Engagement by Type
| Content Type | Engagement Rate | Creator Preference | User Preference |
|---|---|---|---|
| Photos | 74.9% | Highest | Primary |
| Videos | 15.5% | Secondary | Growing |
| Live Streams | 6.2% | Limited | Niche |
| Text/Messages | 3.4% | Supplementary | Supportive |
Key Insight: Photo content dominates the platform, this could mean a lower production barriers and higher user engagement rates.
Monetization Methods
| Revenue Stream | Average Income Share | Popularity |
|---|---|---|
| Subscriptions | Primary | Universal |
| Tips | Supplementary | Common |
| Pay-per-view | Variable | Growing |
| Direct Messages | Additional | Optional |
| Custom Content | Premium | Selective |
Key Insight: Successful creators typically utilize multiple revenue streams rather than relying solely on subscription income.
Growth Rate Comparison vs Other Social Platforms
| Time to Reach | OnlyFans | ||
|---|---|---|---|
| 1M Users | 2 years | 4.5 years | 3 years |
| 10M Users | 3 years | 5.5 years | 4 years |
| 100M Users | 16 months | 54 months | 49 months |
| Current Total | 305M+ | 2.9B | 450M |
Key Insight: OnlyFans achieved user milestones significantly faster than traditional social media platforms.
Income Brackets by Experience Level
| Experience Level | Monthly Average | Share of Creators | Typical Revenue Sources |
|---|---|---|---|
| Beginner (<6 months) | < $180 | Majority | Subscriptions only |
| Intermediate (6mo-2yr) | $180-$1000 | 30-40% est. | Subscriptions + PPV |
| Established (2yr+) | $1000-$50,000 | ~10% est. | Multiple streams |
| Elite (Any duration) | $50,000+ | <1% | All available streams |
Key Insight: Creator success appears more closely tied to marketing strategy and content quality than purely time on platform.
References
DataGlobeHub makes use of the best available data sources to support each publication. We prioritize sources of good reputation, like government sources, authoritative sources, expert sources, and well-researched publications. When citing our sources, we provide the report title followed by the publication name. Where not applicable, we provide just the publication name.
- OnlyFans – statistics & facts – Statista
- onlyfans.com – Semrush
- OnlyFans Official Revenue, Net Profit, Creator and Subscriber data – UpMarket
- OnlyFans Users and Revenue Statistics – SignHouse
- 40 Surprising OnlyFans Statistics – Persuasion Nation
- Number of OnlyFans creator accounts worldwide – Statista
- How much money OnlyFans creators make – Business Insider