Temu Overview
| Aspect | Details | Additional Context |
|---|---|---|
| Founded: | 2022 | Launched in September 2022 |
| Founder: | Colin Huang | He founded PDD Holdings. |
| Headquarters: | Boston, Massachusetts | Though operations are global |
| Parent Company: | PDD Holdings | Also owns Pinduoduo |
| Company Type: | Subsidiary | Of PDD Holdings |
| Initial Market: | United States | First country of operation |
| Parent Company Revenue (2023): | $34.8 billion | Up from $19.19B in 2022 |
| Parent Company Market Cap: | $211B (Oct 2024) | Declined to $145.11B by Dec 2024 |
| Parent Company Total Assets: | $48.8 billion | As of 2023 |
| Tagline: | “Shop Like a Billionaire” | Emphasizes affordability strategy |
Market Entry Impact
| Market | Time to Achieve Significant Market Share |
|---|---|
| US | 17% share within first year |
| Australia | #3 in e-commerce within 3 months |
| Belgium | #1 shopping app within 6 months |
| UK | 12% adoption rate in first year |
Key Insight: Temu demonstrates remarkable market penetration velocity, typically achieving significant market share within 3-12 months of entering new regions.
Marketing Investment (Ads)
| Marketing Initiative | Investment |
|---|---|
| Meta Ads (2023) | $2 billion |
| Super Bowl LVII Ads (2023) | $14 million |
| Super Bowl LVIII (2024) | $21 million |
| Additional Giveaways (Super Bowl 2024) | $15 million |
| Total Marketing Budget (2023) | $3 billion |
| Projected Marketing budget (2024) | $4.3 billion |
Key Insight: Temu’s aggressive marketing strategy shows a 43% increase in advertising budget from 2023 to 2024, this clearly shows their commitment to market expansion.
Marketing Investment Results
| Campaign | Investment | Immediate Impact | Long-term Result |
|---|---|---|---|
| Super Bowl LVII (2023) | $14M | Brand Awareness | 75% awareness by Sept ’23 |
| Super Bowl LVIII (2024) | $21M | Brand Visibility | 86% awareness by March ’24 |
| Meta Ads (2023) | $2B | 9,000 ads (Jan) | Consistent growth |
| Coupon Program (2024) | $15M | Customer Acquisition | Not Available |
Key Insight: Temu’s Super Bowl investment increased by 50% year-over-year, reflecting strong returns on their marketing investments.
Revenue and Growth Projections
| Period | Revenue/GMV |
|---|---|
| September 2022 GMV | $3 million |
| January 2023 GMV | $192 million |
| H1 2023 Revenue | $3 billion |
| H1 2024 GMV | $20 billion |
| 2024 Projected Sales | $54 billion |
Key Insight: Temu’s monthly GMV grew exponentially from $3 million to $192 million in just four months. Their first-half 2024 sales of $20 billion already exceeded their entire 2023 performance.
Consumer Shopping Motivation
| Motivation Factor | Percentage of Shoppers |
|---|---|
| Low Prices | 53% |
| Ease of Use | 31% |
| Special Deals/Discounts | 29% |
Key Insight: Price remains the primary driver for Temu’s success, with over half of shoppers citing low prices as their main motivation.
Competitive Analysis vs Amazon
| Aspect | Consumer Opinion |
|---|---|
| Price Advantage (Temu vs. Amazon) | 76% believe Temu is cheaper |
| Product Variety | 24% say Amazon has much greater variety |
| Shipping Speed | 66% prefer Amazon |
| Return Policy | 50% prefer Amazon |
| Customer Service | 33% say Amazon is much better |
Key Insight: While Temu dominates in price perception, Amazon maintains advantages in operational aspects like shipping, returns, and customer service.
Consumer Trust Indicators
| Metric | Percentage/Value |
|---|---|
| Brand Awareness | 86% |
| Have Made Purchase | 40% |
| Brand Trust Rating | Not Available |
| User Reviews Influence | 58% |
| Consider Reviews Equal to Amazon | 58% |
| Consider Reviews More Important | 5% |
Key Insight: While brand awareness is high at 86%, the conversion to actual purchasers remains at 40%, this shows a potential trust barriers in the purchase decision process.
Temu User Growth & Engagement
| Quarter | Global Monthly Active Users | US Monthly Active Users |
|---|---|---|
| Q1 2023 | 23.4M | 21.5M |
| Q1 2024 | 167M | 50.4M |
| Growth | 614% increase | 134% increase |
Key Insight: Temu’s explosive global growth of 614% in monthly active users within one year demonstrates unprecedented market penetration for a new e-commerce platform.
Sales Performance Metrics
| Quarter | GMV (billions) |
|---|---|
| Q4 2022 | $0.275 |
| Q1 2023 | $0.855 |
| Q2 2023 | $2.7 |
| Q3 2023 | $5.16 |
| Q4 2023 | $6.62 |
| Q1 2024 | $8.0 |
| Q2 2024 | $12.0 |
Key Insight: Temu’s GMV showed consistent quarter-over-quarter growth, multiplying 44 times from Q4 2022 to Q2 2024.
Order Volume and Value Metrics
| Quarter | Order Volume (millions) | Average Order Value |
|---|---|---|
| Q4 2022 | 11.5 | $24.0 |
| Q1 2023 | 28.5 | $30.0 |
| Q2 2023 | 77.1 | $35.0 |
| Q3 2023 | 136.6 | $37.8 |
| Q4 2023 | 170.0 | $38.9 |
Key Insight: Both order volume and average order value showed steady growth, with Q4 2023 reaching 170 million orders at an average value of $38.90.
Customer Demographics
| Generation | Adoption Rate |
|---|---|
| Gen Z (18-24) | 14% |
| Millennials (25-42) | 21% |
| Gen X (43-55) | 20% |
| Boomers (56+) | 17% |
Key Insight: Millennials show the highest adoption rate at 21%, indicating strong appeal among young working professionals.
Customer Overlap with Other Retailers
| Retailer | Customer Overlap |
|---|---|
| Walmart | 97% |
| Amazon | 96% |
| Target | 84% |
| Dollar Tree | 71% |
| Dollar General | 59% |
| Etsy | 49% |
| Sam’s Club | 47% |
| Five Below | 44% |
| Costco | 42% |
Key Insight: Nearly all Temu customers (97%) also shop at Walmart, this could mean that Temu serves as a complementary rather than replacement shopping destination.
Discount Store Market Share in USA
| Store | Market Share |
|---|---|
| Dollar General | 43% |
| Dollar Tree | 28% |
| Temu | 17% |
| Others | 12% |
Key Insight: Within just one year of operation, Temu captured 17% of the US discount store market, positioning itself as the third-largest player in this category.
Average Time Spent Comparison
| Platform | Daily Minutes per User |
|---|---|
| Temu | 18 |
| AliExpress | 11 |
| eBay | 11 |
| Amazon | 10 |
| Industry Average | 12.5 |
Key Insight: Users spend 80% more time on Temu compared to traditional e-commerce giants like Amazon.
Brand Awareness and Consumer Perception (USA)
| Time Period | Brand Awareness | Purchase Rate |
|---|---|---|
| September 2023 | 75% | Not Available |
| March 2024 | 86% | 40% |
Key Insight: In just six months, Temu’s brand awareness increased by 11 percentage points, with 4 in 10 US adults having made a purchase.
Historical Order Growth
Quarterly Order Volume Evolution
| Quarter | Orders (millions) | YoY Growth |
|---|---|---|
| Q4 2022 | 11.5 | Baseline |
| Q1 2023 | 28.5 | – |
| Q2 2023 | 77.1 | – |
| Q3 2023 | 136.6 | – |
| Q4 2023 | 170.0 | 1,378% |
Key Insight: Temu’s order volume demonstrated explosive growth, increasing nearly 15-fold from Q4 2022 to Q4 2023.
Age Demographics of Website Visitors
| Age Group | Percentage of Visitors |
|---|---|
| 25-34 | 20.6% |
| 35-44 | 20.59% |
| Other Age Groups | 58.81% |
Key Insight: Temu’s core audience consists of millennials and young Gen X users, with over 41% of visitors between ages 25-44.
Platform Device Usage
| Device Type | Percentage of Traffic |
|---|---|
| Mobile | 65% |
| Desktop | 35% |
Key Insight: Mobile dominates Temu’s traffic, accounting for nearly two-thirds of all website visits.
Regional Adoption Rates (US and UK)
| Region | Adoption Rate |
|---|---|
| US | 26% |
| UK | 12% |
| Combined US/UK Millennials | 21% |
| Combined US/UK Gen X | 20% |
Key Insight: Temu has achieved significantly higher market penetration in the US compared to the UK, with US adoption rates more than double those in the UK.
Consumer Purchase Behavior
| Behavior Metric | Percentage |
|---|---|
| US Adults Shopping at Temu | 29% |
| Customers Who Also Shop at Walmart | 97% |
| Customers Who Also Shop at Amazon | 96% |
| First-time Buyers Likely to Return | 24% |
Key Insight: While Temu has achieved significant market penetration with nearly 3 in 10 US adults shopping on the platform, customer retention remains a key challenge with only 24% of first-time buyers likely to return.
Website Engagement Metrics
| Metric | Duration/Rate |
|---|---|
| Average Session Duration | 14+ minutes |
| Bounce Rate | 38.41% |
| Return User Rate | 75% |
| First-time User Decline Rate | 41% |
Key Insight: Despite high bounce rates, Temu maintains strong user engagement with average sessions exceeding 14 minutes and a robust 75% return user rate.
Global Market Penetration
| Region | Market Share of Global Operations |
|---|---|
| Americas (US, Mexico, Chile) | 42% |
| Europe | Not Available |
| Asia | Not Available |
| Total Countries Served | 79 |
Key Insight: The Americas represent Temu’s strongest market, accounting for 42% of global operations across just three countries.
Operational Scale Metrics
| Metric | Volume |
|---|---|
| Daily Inventory Dispatch | 4,000 tons |
| Daily Package Shipments | 1.6 million |
| Annual Package Volume | 584 million |
| Relative Scale vs. Shein | 20% lower |
Key Insight: Temu’s daily operational scale of 1.6 million package shipments shows significant logistics capability, though still trailing industry leader Shein.
Platform Usage by Age Group
| Age Group | Average Transaction | Transactions per Year |
|---|---|---|
| 18 to 26 | $26 | 2.6 |
| 27 to 42 | $28 | 3.3 |
| 43 to 58 | $28 | 4.5 |
| 59 and older | $27 | 5.6 |
Key Insight: Older users (59+) show the highest engagement with Temu, making 5.6 transactions per year despite similar transaction values across age groups.
Environmental Impact Initiatives
| Initiative | Impact |
|---|---|
| Trees Planted (Since July 2023) | 14,737,560 |
| Daily CO2 Impact from Shipments | Significant (Due to 1.6M daily packages) |
| Environmental Program Start Date | July 2023 |
Key Insight: While Temu has implemented environmental initiatives like tree planting, their massive shipping volume creates significant environmental challenges.
Gender-Based Brand Recognition
| Gender | Brand Awareness | Heard via Advertising | Word of Mouth | Online Search | News |
|---|---|---|---|---|---|
| Women | 95% | 50% | 22% | Higher | 3% |
| Men | 80% | 55% | 18% | Lower | 9% |
Key Insight: Women show significantly higher brand awareness at 95% compared to men at 80%, though men are more likely to discover Temu through advertising.
Customer Value Analysis
| Quarter | AOV | Increase from Previous | Cumulative Growth |
|---|---|---|---|
| Q4 2022 | $24.0 | Baseline | 0% |
| Q1 2023 | $30.0 | +$6.0 | +25% |
| Q2 2023 | $35.0 | +$5.0 | +46% |
| Q3 2023 | $37.8 | +$2.8 | +57.5% |
| Q4 2023 | $38.9 | +$1.1 | +62.1% |
Key Insight: While average order value shows consistent growth, the rate of increase is slowing, suggesting approaching maturity in customer spending patterns.
Comparative Holiday Performance
| Platform | Average Order Value |
|---|---|
| Shein | $49 |
| Walmart | $49 |
| Target | $44 |
| Amazon | $36 |
| Temu | $30 |
Key Insight: Despite lower average order values, Temu’s competitive position during major shopping events shows successful market penetration in the value-conscious segment.
Regional Adoption Timeline
| Country | Launch Date | Key Achievement | Time to Achievement |
|---|---|---|---|
| US | Sept 2022 | 167M monthly active users | 18 months |
| Australia | March 2023 | #3 in e-commerce rankings | 3 months |
| Belgium | 2023 | Leading shopping app | 6 months |
| Thailand | July 2024 | Market entry | Recent |
Key Insight: Temu demonstrates consistent rapid market penetration across diverse geographic regions, typically achieving significant milestones within 3-6 months of entry.
Customer Retention Analysis
| Interaction Type | Percentage/Rate |
|---|---|
| 7-Day Retention Rate | 18.5% |
| Likely to Purchase Again | 24% |
| First-time Buyers Return Rate | Not Available |
| Retention vs. Amazon | 50% lower |
| Retention vs. Walmart | Higher |
Key Insight: While Temu’s retention metrics lag behind Amazon, they outperform traditional retailers like Walmart in customer return rates.
Geographic Market Performance
| Country | Active Users | Market Position | Key Metrics |
|---|---|---|---|
| US | 50.4M | #3 Shopping App | 26% adoption rate |
| UK | Not Available | #5 Shopping App | 12% adoption rate |
| Australia | 9.2M | #3 E-commerce | Within 3 months |
| France | Not Available | Not Available | €300/year per user |
| Belgium | 2.1M | #1 Shopping App | Leading downloads |
| Mexico | Significant | High Growth | Popular among youth |
| Thailand | New Entry | Launched 2024 | Recent expansion |
Key Insight: Temu shows strongest performance in English-speaking markets, with the US leading at 26% adoption rate compared to other regions.
Platform Competition Analysis
| Segment | Temu | Shein | TikTok Shop | Amazon |
|---|---|---|---|---|
| Chinese Marketplaces | 37.3% | 25% | 37% | N/A |
| Children’s Clothing | 17% | 20% | Not Available | Not Available |
| Electronics | Equal | Not Available | Equal | Leading |
| Weekly Spend per User | $70 | $70 | $50 | Not Available |
Key Insight: In Chinese marketplaces segment, Temu leads with 37.3% market share, this shows a strong performance against established competitors like Shein and TikTok Shop.
Consumer Spending Patterns
| Region | Average Spend | Time Period | Notes |
|---|---|---|---|
| US | $70/week | 2024 | Equal to Shein |
| France | €300/year | 2023 | Higher than Shein (€270) |
| Global Markets | Average $38.9 | Q4 2023 | 62% YoY increase |
| US Transactions | 40% under $20 | 2023 | Value-focused buying |
Key Insight: Despite being a discount platform, Temu achieves significant per-user spending, matching or exceeding established competitors in major markets.
Growth Rate Analysis
| Metric | 2022-2023 Growth | 2023-2024 Growth | Absolute Value |
|---|---|---|---|
| Mobile App Users | 614% | Not Available | 167M current |
| Monthly Downloads | 2,800% | Not Available | 47.21M (Sept 2024) |
| GMV | 5,400% | Not Available | $20B (H1 2024) |
| Website Traffic | Not Available | 40% | 565.2M visits |
| Market Countries | Not Available | 58% | 79 countries |
Key Insight: Temu’s extraordinary growth rates in 2022-2023 set industry records, with mobile app users growing 614% and GMV increasing 5,400%.
Product Category Performance
| Category | Purchase Rate | User Preference |
|---|---|---|
| Household Items | 35% | Primary |
| Shoes | 35% | Primary |
| Accessories & Beauty | 29% | Secondary |
| Fashion | High | Growing |
| Consumer Electronics | High | Growing |
Key Insight: The equal performance of household items and shoes at 35% suggests Temu has successfully diversified beyond its initial fashion-focused strategy, creating multiple strong revenue streams.
Social Media Impact and Marketing
| Channel | Brand Discovery | Engagement Rate | Investment Share |
|---|---|---|---|
| Traditional Ads | 52% | Not Available | Major |
| Word of Mouth | 22% (women) | High | Organic |
| Social Media | Not Available | High | $2B (Meta) |
| Super Bowl | Not Available | High Impact | $35M (2023+2024) |
| News Coverage | 9% (men) | Moderate | Organic |
Key Insight: While traditional advertising drives discovery, word-of-mouth marketing shows stronger engagement, particularly among female users.
Customer Service Performance
| Service Aspect | Amazon Comparison | Customer Preference |
|---|---|---|
| Shipping Speed | 66% prefer Amazon | Lower |
| Return Policy | 50% prefer Amazon | Lower |
| Customer Support | 33% say Amazon better | Lower |
| Product Reviews | 58% equal trust | Equal |
Key Insight: While Temu lags behind Amazon in operational aspects, they’ve achieved parity in customer trust regarding product reviews, a crucial metric for e-commerce success.
Supply Chain Operations
| Metric | Volume | Comparison to Competitors |
|---|---|---|
| Inventory Dispatch | 4,000 tons | 4x AliExpress |
| Package Shipments | 1.6M daily | 5x TikTok Shop |
| Annual Packages | 584M | 20% below Shein |
| Delivery Time | Longer | Below Amazon |
Key Insight: Temu’s daily dispatch of 4,000 tons significantly exceeds competitors, though delivery times remain a challenge for customer satisfaction.
Technology and Platform Performance
| Metric | Mobile | Desktop | Industry Average |
|---|---|---|---|
| Traffic Share | 65% | 35% | 60% Mobile |
| Bounce Rate | 38.41% | Not Available | 45-65% |
| Session Duration | 14+ minutes | Not Available | 2-3 minutes |
| Return Rate | 75% | Not Available | 30-40% |
Key Insight: Temu’s 14+ minute session duration far exceeds the industry average of 2-3 minutes.
Geographic Expansion Timeline
| Year | New Markets | Total Countries | Success Rate |
|---|---|---|---|
| 2022 | US | 1 | High |
| 2023 | UK, EU, Australia | 20+ | Moderate to High |
| 2024 | Thailand, Others | 79 | Early Stage |
| Future | SE Asia | Target: 100+ | Planned |
Key Insight: After proving the model in the US, Temu rapidly expanded to similar markets before tackling more challenging regions.
Customer Behavior Analysis
| Age Group | Transaction Value | Annual Frequency | Total Value |
|---|---|---|---|
| 18-26 | $26 | 2.6 times | $67.60 |
| 27-42 | $28 | 3.3 times | $92.40 |
| 43-58 | $28 | 4.5 times | $126.00 |
| 59+ | $27 | 5.6 times | $151.20 |
Key Insight: While younger users spend slightly less per transaction, older users shop significantly more frequently, making them more valuable in terms of annual revenue.
Competitive Market Share Analysis
| Metric | Temu | Amazon | Shein | Traditional Retail |
|---|---|---|---|---|
| Price Perception | 76% say cheaper | Baseline | Similar to Temu | More Expensive |
| Product Variety | Limited | 24% greater variety | Specialized | Varies |
| Shipping Speed | Slower | 66% prefer | Not Available | Mixed |
| Customer Service | Lower rated | 33% better | Not Available | Varies |
| Return Policy | Basic | 50% prefer | Not Available | Varies |
| User Trust | Growing | Established | Mixed | Established |
Key Insight: The comparison reveals Temu’s clear competitive advantage in pricing, while also highlighting areas for improvement in operational aspects like shipping and customer service.
Growth Metrics Comparison
| Time Period | Monthly Active Users | GMV | Average Order Value |
|---|---|---|---|
| Q4 2022 | Initial Base | $275M | $24.0 |
| Q1 2023 | 23.4M | $855M | $30.0 |
| Q2 2023 | Growth Phase | $2.7B | $35.0 |
| Q3 2023 | Rapid Expansion | $5.16B | $37.8 |
| Q4 2023 | Further Growth | $6.62B | $38.9 |
| Q1 2024 | 167M | $8B | Not Available |
| Q2 2024 | Continued Growth | $12B | Not Available |
Key Insight: As monthly active users increased, both GMV and average order values grew proportionally, indicating successful user monetization and increasing customer comfort with larger purchases.
Generational Shopping Patterns
| Generation | Adoption Rate | Purchasing Behavior | Platform Engagement |
|---|---|---|---|
| Gen Z (18-24) | 14% | $26 avg. transaction | 2.6 annual purchases |
| Millennials (25-42) | 21% | $28 avg. transaction | 3.3 annual purchases |
| Gen X (43-55) | 20% | $28 avg. transaction | 4.5 annual purchases |
| Boomers (56+) | 17% | $27 avg. transaction | 5.6 annual purchases |
Key Insight: While Millennials show the highest adoption rate at 21%, older generations show significantly higher purchase frequency.
Customer Retention and Engagement
| Metric | Performance | Industry Comparison | Trend |
|---|---|---|---|
| 7-Day Retention | 18.5% | Below Amazon | Improving |
| Daily App Usage | 18 minutes | 80% above Amazon | Leading |
| Return Purchase Intent | 24% | Lower than traditional retail | Growing |
| Brand Awareness | 86% | High for new entrant | +11% in 6 months |
| Customer Overlap with Walmart | 97% | Highest among competitors | Stable |
Key Insight: While retention metrics may lag behind established players, the high daily usage time suggests strong engagement among active users.
References
DataGlobeHub makes use of the best available data sources to support each publication. We prioritize sources of good reputation, like government sources, authoritative sources, expert sources, and well-researched publications. When citing our sources, we provide the report title followed by the publication name. Where not applicable, we provide just the publication name.
- Shoppers Spend Almost Twice as Long on Temu App Than Key Rivals – Bloomberg
- The Truth About Temu, the Most Downloaded New App in America – Time
- Temu Is Losing Millions of Dollars to Send You Cheap Socks – Wired
- Temu Revenue and Usage Statistics – Backlinko
- 40+ Temu Statistics: Users, Revenue & Growth – Notta
- 7 Things To Know About Temu Before You ‘Shop Like A Billionaire’ – Forbes
- Temu Revenue and Usage Statistics – Business of Apps
- Temu Revenue, Growth, Usage and Downloads Statistics – MobiLoud
- Number of global downloads of shopping app Temu – Statista
- Temu Statistics – Analyzify
- Temu – statistics & facts – Statista
- Temu Statistics: 18 Latest Insights and Facts – AMZScout
- 29 Temu Statistics for Small Businesses to Know – Fit Small Business
- Top Apps Ranking – Similarweb